Pickwick Tea was originally known under the brand name of its manufacturer, Douwe Egberts. In 1753, the Douwe Egberts family opened a small shop in Holland that sold coffee, tea and tobacco. Their tea logo displayed a drawing of an English mail coach, which became so popular and recognizable that the company decided to find an English brand name for their tea. The wife of a director at Douwe Egberts who loved books by the British writer Charles Dickens, suggested a name inspired by Dickens' novel Pickwick Papers. Since 1937, Douwe Egberts has sold their tea under the name Pickwick.